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Search Engine Optimization (SEO) Starter Guide

A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.

Friday, July 26, 2024

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SEO Essentials: Core Components You Need to Know

Keyword Research and Optimization
Keywords are the terms that people type into search engines. To find the right keywords for your business, use tools like Google Keyword Planner or Ahrefs. Once you have a list of keywords, incorporate them naturally into your content, page titles, meta descriptions, and URLs.
On-Page SEO
On-page SEO involves optimizing individual web pages to rank higher. Key aspects include optimizing title tags, meta descriptions, headers, and images. Ensure your content is high-quality, relevant, and provides value to your audience.

User experience also plays a crucial role. Make sure your site is mobile-friendly, and pages load quickly. Use internal linking to keep users engaged on your site.
Off-Page SEO
Off-page SEO refers to actions taken outside your website to improve its ranking. The most notable is building high-quality backlinks from reputable sites. This can be done through guest blogging, influencer outreach, and content promotion.

Social signals, such as likes and shares, also impact your SEO. Engage with your audience on social media to drive traffic and enhance your online presence.
Technical SEO
Technical SEO involves optimizing your site’s backend structure. Important elements include site speed, mobile-friendliness, XML sitemaps, and site architecture. These factors ensure that search engines can crawl and index your site efficiently.

Ensure your site uses HTTPS to secure user data. Fix any broken links and avoid duplicate content to maintain a clear and clean website architecture.

Search Engine Optimization (SEO) Starter Guide

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